วันอาทิตย์ที่ 18 ธันวาคม พ.ศ. 2554

Zynga IPO fails to generate stock market 'pop' on disappointing debut

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lose momentum after the initial spike, such as gaming company behind the words with their friends began trading on the Nasdaq Stock Exchange

After months of publicity and speculation, Zynga, the company four years, and word games behind Farmville with friends, had a disappointing debut on the NASDAQ.

Many high-tech companies enjoy spectacular first day "appears" with the stratospheric rise in the price of its shares in the first hours of trading. Zynga shares at a price of $ 10, up 11% initially, before closing the day at $ 9.45. Wall Street is apparently not playing the game of Zynga. At least not yet.

The company, which provides 60 million people a day in their games, raised about $ 1 billion from the sale of shares, and has a total value of $ 7 billion, although less than $ 20 000 million had been expected earlier this year.

founder Mark Pincus, who named the company after its bulldog animal, now holds a stake of more than $ 1 billion. He collected some of their shares before the sale, the sale of a small part of a farm of more than $ 109 million in March, according to regulatory documents.

Unlike many other young Internet companies, Zynga is profitable. The company makes money by selling virtual goods in their games as popular as CityVille, FarmVille and Mafia Wars. During the first nine months of the year, revenues doubled Zynga $ 829m last year, but net income fell 35% to U.S. $ 31 million.

is highly dependent on Zynga Facebook, whose users account for 94% of the proceeds from Zynga, according to Arvind Bhatia analyst for Sterne Agee Group. Bhatia has published a negative report on the company's growth is slowing Tuesday claiming the company and their margins are under pressure.


According to Birinyi analyst Kevin Full, IPO technology have jumped an average of 31% from its IPO price, after the opening bell of the first day of trading. But 18 of the 30 stocks now look below its IPO price, and 24 of 30 is below its opening price on its first trading day.



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