Game end Joy

Call of Duty

"It's like 'Oh, we're not being creative.' But we're creating value for people -- that's our job! It's not to do something that nobody's ever seen before. It's to do something that people love so much they're willing to give us money for ... So I do get pretty down on people that -- you see some of the indie developers that really take a snooty attitude about this. It's almost as if it's popular, it's not good. And that's just not true."