วันเสาร์ที่ 2 มีนาคม พ.ศ. 2556

EA Building Microtransactions Into All of Its Future Games

An anonymous reader writes "the report comments Blake Jorgensen, chief financial officer of Electronic Arts at the Morgan Stanley Technology, Media and Telecom Conference. As you may have guessed from the name of the conference, the commercial aspect of EA was the question. Jorgensen said, "the next track and much more [the company] is microtransactions in the game .... build in all our games means to pay for things on the road, either to reach a higher level to buy a new character, to buy a truck, a gun, whatever, and that consumers are actually well as embracing the company. "This is particularly worrying given the recent implementation of microtransations EA Dead Space 3, where you can spend money to upgrade your weapons."




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