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September US game sales slide 8%, hardware down 19% - NPD

10/15/2010 September US game sales slide 8%, hardware down 19% - NPD

Industry-reporting firms "The new format of the report shows a sharp decline in the console, handheld sales; Halo: Reach, Madden NFL, Dead Rising 2 best games; PlayStation Move raises accessories.

 

For years, the NPD Group has issued hardware totals as part of its monthly report on US game sales. That changed with today's September report, which saw the industry-research firm withhold a comprehensive tally of how the DS, PlayStation 3, PSP, Xbox 360, and Wii fared. Instead, the company reported only overall hardware sales, which fell 19% to $383 million.

However, NPD does not prohibit the big three console makers from saying how many units they sold during the month. So it was little surprise to see Microsoft trumpet the fact that the Xbox 360 was the top console--not including handhelds--for the fourth month in a row. Some 484,000 units sold during the period, an increase of 37 percent year-over-year. As of press time, neither Nintendo nor Sony had issued sales figures for their consoles, but NPD analyst Anita Frazier did shed some light on the matter.

Halo: Reach conquered the competition in September.

"Hardware unit sales, with the exception of the Xbox 360, are down versus last September, but a couple other platforms, specifically the PS3 and the PSP are up on an average sales per week basis as compared to last month (August 2010)," she said.

[UPDATE] Analyst reports released on Friday

NPD 'S overall game sales have also changed, thanks to the inclusion of PC software in general, the first time. Total sales of game software and computer equipment and accessories declined by 8 percent per month for a total of 1.22 billion U.S. dollars. It was another month, a significant decrease after August 'S 10 percent slide , although that figure did not include PC software.

On the software side, game sales dropped 5 percent during the month to $655 million. With console and handheld software sales combining for $614 million, that puts the PC game market at $41 million for the month.

Meanwhile, non-PC software declined 6 percent to $614 million despite big sales of Halo: Reach. Though NPD has also stopped offering software unit sales figures, Microsoft was all too happy to declare that the sci-fi shooter had sold 3.3 million units domestically in the two weeks after its September 14 launch.

September also saw NPD change its monthly software chart. Gone are unit sales figures for the top 5, and the top 10 are now for combined sales of an individual title across all platforms, not a single title on a single platform.

Though NPD ceased giving out hardware figures, Microsoft wasn't shy about saying the Xbox 360 was the number one console.

However, the new system didn't stop the Xbox 360-exclusive Halo 3 from being the top game in the land, even when put against multiplatform games like Madden NFL 11 (360, PS3, PS2, Wii, PSP) in second and Dead Rising 2 (360, PS3, PC) in third. In fourth place was NHL 11 (360, PS3), followed by FIFA Soccer 11 (360, PS3, PS2, PSP, DS) and Kingdom Hearts: Birth by Sleep (PSP). Coming in seventh was Mafia II (360, PS3, PC), with Spider-Man: Shattered Dimensions (PS3, 360, DS, Wii) falling in eighth, Metroid: Other M (Wii) in ninth, and Call of Duty: Modern Warfare 2 (360, PS3, PC) bringing up the rear.

SEPTEMBER 2010 US GAME SALES

OVERALL DOLLAR SALES
Total: $1.22 billion (-8%)
Non-PC total: $1.18 billion (-8%)
Non-PC hardware: $383 million (-19%)
Non-PC software: $614 million (-6%)
Software: $655 million (-5%)
Accessories: $180 million (+13%)

TOP 10 GAMES
Title (Platforms) - Publisher
1. Halo: Reach (360) - Microsoft
2. Madden NFL 11 (360, PS3, PS2, Wii, PSP) - Electronic Arts
3. Dead Rising 2 (360, PS3, PC) - Capcom
4. NHL 11 (360, PS3) - Electronic Arts
5. FIFA SOCCER 11 (360, PS3, PS2, PSP, NDS) - Electronic Arts
6. Kingdom Hearts: Birth by Sleep (PSP) - Square Enix Inc
7. Mafia II (360, PS3, PC) - Take 2 Interactive
8. Spider-Man: Shattered Dimensions (PS3, 360, NDS, Wii) - Activision
9. Metroid: Other M (Wii) - Nintendo
10. Call Of Duty: Modern Warfare 2 (360, PS3, PC) - Activision Blizzard

Source: The NPD Group

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"September US game sales slide 8%, hardware down 19% - NPD" was posted by Tor Thorsen on Thu, 14 Oct 2010 16:27:41 -0700



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